Pure design and structural aesthetics.
YUICHI TOYAMA. eyewear is simple but unique: expressing individuality without following trends.
Tradition and Innovation
Marrying traditional craftwork and innovative design, YUICHI TOYAMA. sets the standard for ‘new made-in-Japan’ quality today.
YUICHI TOYAMA. is both a brand and a person: the name of the designer behind it all.
He works from a philosophy of merging traditional skills with innovative design.
You can see a particularly Japanese approach in his eyewear that isn’t afraid to combine opposites to emphasize the simple elegance and timeless beauty of eyewear as an everyday object. Yuichi Toyama designs frames based on 5 guiding principles: Look, Think, Draw, Make, Break.
Working this way, he creates designs that are consistently unique and consciously aware of the customer.
GIORGIO ARMANI x YUICHI TOYAMA. Eyewear collection
Giorgio Armani is pleased to announce a new eyewear collaboration with Japanese brand YUICHI TOYAMA. This capsule collection represents a fusion of Giorgio Armani’s elegant and refined Italian style with the latest Japanese technological innovation.
The collection presents a series of minimal designs that demonstrate Giorgio Armani’s commitment to creating pieces that are timeless and essential. Here, his aesthetic vision has been complemented by designer Yuichi Toyama, who is known for pushing the envelope of Japanese manufacturing technology while also employing traditional Japanese craftsmanship.
